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SPEC CONCEPT

KHET — KALA PANI

A fragrance campaign concept created by Kriyon Media for Khet — an exploration of dark water, texture and atmosphere across stills and motion.

CONCEPT FOR Khet Parfums
CONCEPT SCOPE Creative Direction · Product Visuals · Concept Film
PROJECT TYPE Speculative Visual Concept
YEAR 2026

An imagined world for Kala Pani.

This concept imagines Kala Pani through dark water, sculptural light and tactile product imagery. Each frame is designed to make the fragrance feel distinctive across digital spaces.

Kriyon Media created this speculative direction to show how a Khet campaign could work across a concept film, product stills and digital assets. It is a creative demonstration, not an official brand commission.

CREATIVE DIRECTION

A dark, ocean-inspired visual language for a possible Kala Pani campaign.

CONCEPT SCOPE

Product stills, atmospheric compositions and a motion concept.

STATUS

Independent Kriyon Media concept created for Khet. Not a commissioned campaign.

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